If you are contemplating starting your own business, what do you think it should be? My son thinks he should become a YouTube sensation. A few years ago, I would have laughed at this idea, but there are people who post You Tube and Instagram videos for a living and they make serious money. There are also social media influencers, bloggers, digital marketing firms and web designers.
What each of those careers have in common is they don’t have a significant start up cost. You can get a Chrome Book for a few hundred dollars, or you can even use your smartphone and a YouTube, Instagram or Facebook account to create your vlogs and videos. The only fee is your monthly cell phone bill.
Kylie Jenner has become a billionaire by using makeup and ultimately creating her own makeup line. There are video game teams which now play in stadiums, who have fans, and who can and do, win millions of dollars.
The point here is your business doesn’t have to be something conventional. If you have a talent, even if your parents don’t recognize what you do as being a career, if you are hungry, savvy and very persistent you can build an entire corporation around your brand.
Should you be a little older and have a desire for a more conventional career, it can be a good idea to try working for a company first, doing what it is you think you would like to do on your own. That way you will learn the ins and outs of this new career, and perhaps learn things which will ultimately help you in your own business.
What won’t work is thinking you can do any of these things without a serious commitment of time and resources. You must be willing to work pretty hard as you build your business, and you have to know when to ask for help. Even if you are building a brand based solely upon your persona, there is going to come a time when you will need an extra set of hands to keep up with all the demands on your time.
Lest you think that internet-based businesses are just for Gen Z and millennials, you will need to think again. Baby boomers who have retired from their 50 hour a week jobs are jumping on the net and building their own followers.
They are blogging about travel, about how to handle retirement, about fashion and fitness. You don’t have to be a 20 something to see a need and fill it. Let’s be real, these are the people who built the internet to begin with. They aren’t afraid of technology and they know how to use it.
Don’t forget, at Central Comm, we answer phones for all types of businesses, and we even help some companies with their e-commerce 800 numbers. While you are building your business, and even more so when it’s successful and growing, keep Central Comm in mind.