Super bowl Sunday, a day I’m sure most of you have marked on your calendar, was yesterday and boy was it spectacular. The New York Giants pulled off a sweet victory against The New England Patriots, although the patriots really put up a good fight. Eli Manning, Giants star quarterback, Held their trophy high and is expected to reap the benefits later this year.
Experts in the field of celebrity endorsements say the New York Giants quarterback, who won his second Super Bowl on Sunday, is poised to rake in millions of dollars in extra endorsements as a result.
But that might not be enough to catch his big brother in endorsement dollars or visibility, even if Peyton Manning isn’t able to return as the Indianapolis Colts’ quarterback following an injury that sidelined him the entire football season.
Bob Dorfman, executive creative director at Baker Street Advertising and the publisher of the Sports Marketers’ Scouting Report, said Peyton likely earns about $12 million to $13 million a year, just from his endorsements, giving him the greatest endorsement dollars of any active team sport athlete. By comparison, Eli took in about $7 million last year.
Tom Condon, who is agent to both brothers, did not return a call seeking comment for this story.
All in all, it was a great game and a good win for the Giants. To all you Patriot fans, keep your fingers crossed. They might make a comeback next year.