Has 2018 been a good year for you and your business? Did you start a new business this year, or have you sold a business and are wondering what to do next? At Central Comm, we have customers who run small shops and we have big municipalities and everything in between. We have grown quite a bit ourselves over the 50 some odd years we have been in business.
What we have learned could fill a book. Both what to do and what not to do. One thing you should always do is proceed with caution. I don’t mean you shouldn’t take chances, but it’s always good to understand your market, know what your strengths are and play to them. Figure out what your ideal customer is, but don’t be afraid to venture out a bit and see if there’s another market you fit into.
Do not, however, jump into a market you don’t understand. That can be a fatal mistake. Always remember who you are and why you started your company. For most of us, it was a feeling that we could offer a great product or service at a fair price.
They key to growing are business is letting people know about your business. Get out into the community, get your name out with a strong marketing campaign and follow up on the leads you get.
Make sure everyone who works at your company understands your products and services, and they realize that each of them is the face of your company, from the receptionist to the CEO.
Check in with your customers. Call, say hi, and ask them how you’re doing. Don’t be afraid to also ask them if they think they know another company who might be able to use you.
Have a plan, but don’t limit yourself too much. If something comes along that you didn’t plan for, but it’s a great opportunity, then take the plunge, but do your homework first.
It could also be a good idea to call Central Comm and set up and 800 number for your business, along with our overflow answering service to keep you from losing important calls.