A Tough Holiday for PC Sales

The technology consultancy company, Gartner, said U.S. PC shipments fell 6% last quarter from a year earlier, as tablets and smartphones continued to capture more of consumers’ interest.

One device category that many predict will save the PC – the super-thin ultrabook laptops – were quietly introduced into the market during the holiday season and barely made an impact on sales.

Instead, the PCs that saw the most sales growth were models  most unlike mobile devices: all-in-one PCs with large, high-definition screens, Gartner said.

“Ultrabooks didn’t seem to draw consumers’ attention,” said Mikako Kitagawa, principal analyst at Gartner. “Consumers had very little understanding and awareness of ultrabooks, and only a small group of consumers was willing to pay the price premium for such models.”

 

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